In a youth-skincare boom triggered by social media and product launches, Lush co-founder Helen Ambrosen cautions that overly aggressive routines for children may do more harm than good. She argues that children’s skin deserves simplicity rather than the powerful actives designed for adults. She further explains that while pre-teen and teenage skin complaints are common, most are part of natural development and do not need heavy intervention.
Citing examples of acne, Helen says that acne affects up to 95 % of teens, yet only a small number of adolescents were diagnosed with chronic conditions in the UK in 2021. She warns that in seeking quick fixes, children may use potent formulations too early, risking damage to their less mature skin barrier. It is best to consult a dermatologist for help with serious skin issues.
Helen stresses that rather than using complex routines, straightforward care for younger children: washing with warm water or mild oils and using sunscreen when necessary. As puberty sets in, the sebaceous glands become larger, and there is excess sebum production. It also increases keratin production, which blocks pores and causes spots on the skin. Additionally, puberty is hitting earlier today and can result in children resorting to heavy skincare routines and makeup. Those who use makeup should ensure that they remove it carefully and thoroughly. Skincare needs a shift, but it should include only gentle cleansing and avoiding usage of heavy pomades or makeup is crucial.
Today, the cosmetics industry advocates the use of strong products that could previously be bought only with a prescription. However, nowadays these products are available over-the-counter, and this can be dangerous for children as they do not have a strong skin barrier and can lead to allergies, barrier damage, and skin irritation. Hence, parents must teach their kids healthy habits and self-acceptance, rather than pushing early adult-style skin regimes or products.
