Mumbai, September 2025 – DR.Rashel has partnered with K-pop and social media star Aoora to endorse its Korean Glass Skin Series.
This collaboration adds a new dimension of global appeal to the brand, with Aoora, known for his music, unique style, and powerful digital presence, stepping in as the face of DR.Rashel’s fastest-growing premium skincare line. The very first reel from the campaign has already gone viral, crossing nearly 30 million views, and has sparked conversations across platforms while drawing remarkable engagement from fans in India and abroad.
Speaking on the association, Pravin Bera, Co-Founder of PP Consumer Pvt. Ltd. (parent company of DR.Rashel), said: “Aoora’s dynamic personality and cross-cultural appeal resonate perfectly with our brand’s vision. With this partnership, we aim to inspire younger, trend-savvy audiences to embrace effective skincare without the drama.”
Echoing the sentiment, Devji Hathiyani, Co-Founder of PP Consumer Pvt. Ltd., added: “The Korean Glass Skin Essence Range is one of our most premium innovations, infused with Rice Water and 1% Ceramide Complex, designed to deliver that iconic ‘glass skin’ glow. Aoora’s influence will help us take this innovation beyond India and connect with global audiences who admire both K-beauty and K-pop.”
The Korean Glass Skin Essence Range — including serums, moisturizers, and sheet masks — has already become a consumer favourite, thanks to its dermatologically tested, cruelty-free formulations. With Aoora’s charm amplifying its visibility, the range is poised to become a global trendsetter in skincare.
