L’Oréal India has named Jacques Lebel as its new Country Manager. He will be succeeding Aseem Kaushik, who will assume the role of Chairman, L’Oréal India. The appointments will be effective 1 October 2025.

Lebel previously served as General Manager of the consumer products division for L’Oréal in Mexico, where he significantly accelerated business growth. The company press release said, “L’Oréal has announced key leadership appointments to deepen its strategic engagement in India, a rapidly expanding beauty market.

Kaushik has been appointed as the Chairman of L’Oréal India, while Jacques Lebel assumes the role of Country Manager of L’Oréal India,” the company said in a statement recently.

As the Chairman of the cosmetic giant, Kaushik will focus on enhancing corporate reputation, managing public affairs, strengthening stakeholder engagement, and driving corporate social responsibility initiatives across the country, further said the statement.

“These appointments reaffirm L’Oréal’s deep commitment to sustainable success and its dedication to contributing meaningfully to India’s development,” the company added.

Before this appointment, Lebel began his journey with L’Oréal as a junior project manager, quickly rising through the ranks before expanding his leadership horizons at Procter & Gamble. He later took on a high-impact role at AB InBev, where he served as Country Director for France, further sharpening his strategic and operational expertise.

Kaushik is an industry veteran of 27 years and has held positions in the Consumer Products and Professional Products Divisions in India.

The reason behind L’Oréal India’s big move

India continues to be a high-impact growth engine for L’Oréal. In FY25, L’Oréal India delivered an impressive 14% surge in sales, reaching ₹5,685 crore, with a robust net profit of ₹488 crore. The strong performance spanned its powerhouse portfolio—featuring beauty icons like Maybelline New York, Garnier, and L’Oréal Paris.

The recent leadership transition signals the brand’s sharpened dual focus: accelerating business momentum while deepening its societal impact across the Indian subcontinent. With the region playing an increasingly pivotal role in the brand’s global vision, all eyes are on what’s next for L’Oréal in India.