From morning yoga reels to fitness challenges, India’s wellness movement is in full swing. But beyond the buzz, how many people stick with their new health habits? A recent national survey by Habuild uncovers a clear truth: starting is easy; sustaining is hard.
The study draws responses from participants across metros and Tier II cities, ranging in age from 18 to 60+, and reveals that while many Indians are quick to jump onto wellness trends, only a small fraction manage to stay consistent. For 25%, the motivation came from a simple, personal desire: “I just wanted to feel better.” Another 24% said they started because friends or family were doing it. And while 12% were nudged into action through structured programs, just 6% credited social media as their reason to begin suggesting the power of real-world influence over online trends.
But motivation fades fast. When asked how long they stuck with their most recent habit, only 15% lasted between 3–5 weeks. Even fewer, just 7% stayed the course for less than a week. In contrast, those who participated in structured routines showed dramatically better consistency; nearly 65% reported maintaining the habit for over a month. Over 40% blamed their drop-off on life disruptions, work, kids, and household responsibilities. 11% pointed to a lack of motivation. Others felt isolated in the process or disappointed by the absence of immediate results.
Social media, though often seen as the wellness driver, had mixed reviews. While 26% of respondents said wellness content online helps, a larger 41% admitted it’s a double-edged sword, helpful, but also distracting. What does work is community, it was found. A resounding 91% said they feel more accountable and consistent when part of a structured wellness group, as borne out by Habuild.
