Vaani Kapoor has been appointed as the Brand Ambassador for, Lotus Make-Up’s range of skin-friendly natural makeup products. As the face of the brand, Vaani Kapoor will appear in a high-voltage multimedia campaign spanning Digital, OTT platforms, OOH, Social media, and at multiplexes PAN India.
During her two-year association with the brand, Vaani will endorse the Lotus Makeup Proedit and Ecostay range of high-performance daily usable vegan make-up that is easy on the skin, non-toxic, paraben-free, and cruelty-free.
The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how makeup can be carried guilt-free throughout the day.
In the film, Vaani is seen using Lotus Makeup products at a get-together during the day, on a road trip, and at an evening party.
The stunning actress who readily connects with millennials and GenZ resonates with today’s modern consumers, who are charmed by her beauty, flawless complexion, and personality. Lotus Makeup plans to leverage her extraordinary popularity, to reach out to aspirational consumers PAN India.