Purplle.com, a beauty e-commerce platform recently launched their Diwali campaign – #PurplleWaliDiwali which features Sara Ali Khan dancing to the tunes of ‘Yeh Diwali Purplle Wali’. The campaign is spread out across various mediums like print, digital, television and social media. Around 3,000 influencers will be seen rocking to the song and making their pick of the best beauty gift this festive season.

Chief Business Officer of Purplle.com, Nippun Aneja said their consumers have the freedom to choose their very own free Diwali gift every time they shop with Purplle and on every order they place. Sara Ali Khan said that the campaign brings alive the essence of the campaign through a catchy tune, a quirky hook step, and recreates Bollywood’s most iconic song. She encourages Purplle consumers to add to cart, groove, and light up like a diva, this Purplle Wali Diwali.