Lily Collins has become the new face of Living Proof, a US-based haircare brand. The new ad campaign that she is a part of is called ‘We Have Haircare Down to a Science’. It will be shown live across many portals including, Instagram, TIkTok, Hulu, billboards in L.A. and New York and in print through the New York Times. Having Lily Collins, the celebrity to be a part of this campaign will only boost people’s confidence in the products.
Through this ad the brand speaks about their story and what differentiates them. Living Proof was one of the first premium haircare brands that about 10 years back and had partnered with retailers like Ulta Beauty and Sephora. One of its USPs is its focus on using scientific methods to create the products.