St. Botanica has appointed Kareena Kapoor Khan as the brand ambassador with an increased focus on the hair care category. With this move, the brand aims to approach and woo a new generation of consumers with a haircare brand that is derived by nature and elevated by science. Based on extensive research-based formulations, St. Botanica offers a line of vegan and cruelty free products which are free from parabens, mineral oils, synthetic colours, perfumes and preservatives. It contains natural and organic ingredients and are enriched with bio-actives like biotin, retinol and collagen. St. Botanica CMO Apratim Majumder stated that the brand is all about tangible hair results and with Kareena on board, they will be able to reach out to a lot more people.