Influencer Deepica Mutyala, Founder and CEO of Live Tinted, a multicultural community, launched the latest berry shade of Huestick- Free, which is as much Indian as her. The brand promotes accepting your skin tone and wearing colours that darker skin tones have shied away from.

Deepica, an Indian brought up in America had been embarrassed about her colour and culture during her growing up years but now with Live Tinted, she has embraced her roots and is promoting a brand that thrives for people with darker skin tones.

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