Better Beauty is a luxurious, sustainably-crafted, and scientific skincare range launched by the actress and new mom Anita Hassanandani. The cruelty-free, paraben-free, SLS, and mineral-oil free skincare range is to be available exclusively on ‘Vanity Wagon’ which is India’s largest clean Beauty Marketplace. After being an actress for more than two decades and a new mom, Anita decided to promote what she stands by and venture this area of entrepreneurship. The range starts from Rs. 799 and is targeted towards consumers in the mid-twenties with a busy life who are balancing their professional and personal life.