Pilgrim, the Indian based D2C personal care beauty brand appoints the actress Kalki Koechlin as the brand ambassador for their French Vinothérapie range. Pilgrim’s Vinothérapie range was launched in 2021 and has sold over 3 Lac units in the past one year. The brand brings native beauty traditions from all round the world into this range. The Vinothérapie range contributes to a fourth of the brand’s total revenue. Pilgrim is a three year old company that makes its vegan products using natural ingredients. The French Vinothérapie range takes Kalki back to her French roots and she helps the brand introduce everyone to the magical benefits of French beauty secrets. The brand takes various beauty secrets from France like red wine extracts from Bordeaux, etc. for this range. Kalki Koechlin believes in achieving holistic beauty and this belief perfectly aligns with Pilgrim’s brand ethos and values. Pilgrim states that Kalki is a strong believer of beauty inside and out and hence she strongly connects with the brand.

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