Maximize the blend of natural ingredients in haircare


Naturica is a vast professional haircare line, using 96% natural ingredients, which provides solutions for all essential hair and scalp needs. The products are free of sulphate, paraben, SLS, and artificial dyes, and are safe for coloured hair. The brands’ health benefits come from a careful selection of active ingredients, essential oils, and fragrances from the land of Sicily, that is mixed together in a unique way to restore the natural vitality and radiance of the hair.

Naturica products are made with Volcanic Water from Mt. Etna, Italy, which enriches the products with vitamins and minerals that bring new life, shine, bounce, and strength to the hair. Volcanic Water is the primary ingredient of the Naturica formula and is most valuable because it comes from the depths of the earth, after passing through layer upon layer of molten rock and becomes enriched with minerals (copper, selenium, and zinc) and precious trace elements which strengthen and fortify the hair.

Selenium lends brightness to the hair, zinc leaves hair stronger and more resistant to damage from sun and wind, over-drying, and over-styling. Volcanic water invigorates and revives tired hair and scalp. From the first application, your client will notice the unique beauty of the products. Naturica products are safer for the client as well as the environment.

The products are packed responsibly by minimizing the weight of plastic bottles and maximizing the use of post-consumer recycled materials that can be and are recyclable. Naturica provides a synergy of products that combine science and creativity. A solution to hair needs and scalp problems offers a wide but essential range of treatments created to satisfy all the needs. Naturica writes a new responsible chapter in the science of hair care.