Tata CLiQ and Tata CLiQ Luxury partnered with the Estee Lauder Companies and announced the launch of Bobbi Brown, Clinique, Estee Lauder, and M·A·C on their platforms. Tata CLiQ and Tata CLiQ Luxury are two of India’s prominent E-commerce platforms. Both the platforms consider the Beauty industry as their key focus. The partnership with Estee Lauder Companies would help the brand offer an on-trend, wide range of products from different brands .e.g M·A·C which sets new trends at the Fashion Weeks, Clinique is known for its most advanced skincare products and Bobbi Brown the makeup giant.