Smashbox Los Angeles has chosen India as the first market to unveil its exclusive ‘Always On Liquid Lipstick shade GULA-BAE’, created specially for the women of India. The launch of GULA-BAE becomes momentous as Smashbox ropes in Sobhita Dhulipala as their first brand ambassador in the country. According to the brand, Sobhita is the perfect fit to represent the brand’s cult-favourite product, beloved by women worldwide. Through GULA-BAE, The Indian actress and model wishes to connect with every millennial Indian woman who has a unique personality & lifestyle and incorporates the shade into her everyday life – making it her go-to shade!