Smashbox plans to strengthen its presence in India owing to the gradual relaxation of the lockdown. The Estée Lauder Cos.-owned brand launched its exclusive Always On Liquid Lipstick shade GULA-BAE, designed especially for the Indian women. The brand also announced Sobhita Dhulipala as their first brand ambassador in the country. With e-commerce sales permitted to operate and all stores being allowed to gradually open, the new product awaits its first real engagement with the market, after a country-wide lockdown since March 24.