Puig enters India; partners with Kama Ayurveda

Puig has announced a minority investment in Kama Ayurveda, India’s leading authentic ayurvedic brand of beauty and personal care products. As part of its investment, Puig will infuse approximately Rs 100 crore into Kama Ayurveda to further the company’s domestic and international expansion, as well as have the option to further increase its stake in the years ahead. With this investment Puig enters an emerging market with vast growth opportunity for beauty and personal care products, as well as fragrances.