Online shopping in every field is slaying it today but it sees a huge growth in the beauty segment. It is expected to grab 30% of global beauty sales by 2026. Pureplay e-commerce giants like Amazon, Alibaba and are leaders in the sector and by 2026 they are expected to see a 4 to 5 times faster growth than the dominating retail players like Walgreens. The main spurt of growth was seen in the Covid pandemic and it is expected to be on the upswing in times to come. Chinese players Pinduoduo and South East Asia’s Shopee will see the fastest growth rate in health, personal care and beauty by 2026. Between 2021 and 2026, the health, beauty and personal care segments are expected to add $305 billion in global sales, taking it to $1.34 trillion with 50% of that growth coming from e-commerce portals.