Nykaa plans to invest Rs 100 crore in the next 2-3 years to increase its retail presence. The company is planning for major expansion after its IPO in October 2021, where it debuted in the market with $14 billion. According to Nykaa’s Group CFO, Arvind Aggarwal, Nykaa plans to launch its own brands namely Kay Beauty and Nykaa cosmetics in the global market. It would mean to go online and sell its products on amazon. com and noon.com. The first countries to reach out to will be based out of Europe, UK, and the Middle East. However, Nykaa is still to finalise its strategy of exporting to other countries.