MS Beautilab, the beauty Division of the Swiss group Marvinpac, has undertaken massive transformative steps under the guidance of Olivier Salaun, the new group CEO. With three production sites in France, Switzerland, and the Czech Republic the company now plans to triple its turnover by 2025, by broadening its makeup and skincare full-service offering; by integrating, as early as the design stage, the retail dimension and the brand’s visual identity; and expanding abroad, in particular in North America and in Asia.

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