Michelle Obama, the former first lady, has collaborated with The Lip Bar, a beauty brand and When We all Vote, an NGO, to launch a lipstick to increase voter registration. This liquid lipstick is called Bawse Voter and is priced at $15.40. All the proceeds from the sale of the lipstick will go to the NGO that is working towards increasing voter registration in elections. The NGO will create a group of voters and send them registration events, text reminders as well as online resources so that they cast their vote.