Lotus Herbals has announced Malaika Arora as the brand ambassador for Lotus Herbals YouthRx. The actress will be a part of multimedia campaigns – TV, digital, OTT, social media platforms, in-store POP and sampling. The brand will be airing a TV Commercials on top-performing GEC channels and mega properties on leading national and regional shows.
Lotus Herbals YouthRx’ products fight the signs of ageing with the goodness of ginger and ginseng and are formulated with the revolutionary Gineplex Youth compound. Malaika’s flawless skin and commitment to healthy lifestyle is in alignment with the attitude of the brand. Lotus Herbals Joint Managing Director Nitin Passi stated that Lotus Herbals Youth Rx symbolises green beauty and their product line redefines the anti-ageing category.