L’Oréal plans to launch a makeup applicator that people with limited mobility can use with ease. It is a motorised, handheld tool that uses real-time sensors and self-levelling technology for the steady application of lipstick.
This product is being developed with Google’s sister tech company, Verily. L’Oréal’s new Hapta device has been especially conceptualised for more than 50 million people globally with reduced fine motor skills.
L’Oréal-owned brand Lancôme lipsticks will be used with this applicator. They will easily click into the desired position. According to Lancôme’s Global President Françoise Lehmann, beauty tech is advancing at a great speed with an emphasis on customization and accessibility and that is the way forward.
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