Kerastase, the Paris-based hair care brand, is expanding its India presence and has launched its first official online store. The online store has unique features like a salon locator to find the nearest Kerastase partner salon. It also has an “Online Hair Diagnosis”, which is a six-step analysis to find the best hair care routine in about 2 minutes. Consumers can get free samples on every order along with an exclusive holiday gift box on the purchase of every 2 products.
With the launch of the online store, Kerastase has ventured into the world of Direct To Consumer. It is always looking for novel ways to create customized hair care solutions for consumers and through this venture it will be able to reach out to more consumers and offer them luxurious professional hair care solutions.
Kerastase is hugely successful in India with more than 430 salons in 37 cities using its hair care solutions and home care products. The brand aims to offer a premium experience to its consumers through its exquisite products and state-of-the-art in-salon treatments. All its products are based on scientific research, professional expertise, and customers’ requirements.