Henkel’s sales have been on the downhill for four consecutive years so as a marketing measure, it is transitioning towards producing more sustainable products. It’s organic brand, N.A.E. is releasing the first range of solid products including botanical active ingredients for Diadermine Lift+, a shampoo bar while Schwarzkopf has launched Nature Moments, an Eco-labeled hair care brand that has 92% natural ingredients.

Henkel is also making its packaging more sustainable. For instance, the Fa Ocean Passion line has two shower gels in bottles that are made from 100% recycled plastic.