Henkel has signed an agreement to acquire Deva Parent Holdings, owner of the DevaCurl brand from its private equity owners Ares Management Corporation. The category-leading curly hair care and styling brand offers a comprehensive range of products, including vegan and ‘free-from’ formulas. The acquisition will strengthen Henkel’s professional hair care portfolio. As category leader in the fast-growing curly hair care segment, DevaCurl complements Henkel’s existing portfolio and brings strong innovation capabilities and an attractive distribution model to the table.