Beauty&You India was lauched by Estee Launder Companies (ELC) in collaboration with Indian Beauty and Lifestyle retailer NYKAA. Through a competitive application process, India-focused companies and entrepreneurs will be supported by the program. In November, 2022, awards would be announced to pre-launch and in-market premium beauty concepts. Winners of the same would get access to ELC and NYKAA relationships. Shana Randhava, Vice President, ELC New Incubation Ventures, and Anchit Nayar, CEO of Beauty for NYKAA e-Commerce would be supported by a panel of entrepreneurs, industry experts, and thought leaders from the world of beauty, fashion, media, and technology during the judging process. Beauty&You helps founders and innovators to grow their businesses by identifying brand goals and making product portfolios that are suitable for the new generation of consumers in the Indian Market. They help entrepreneurs in India with next generation beauty brands to have a long-term, sustainable growth path.