Dyson, the company renowned for hair styling products, aims to launch 20 new haircare products by 2027. In an interview, Dyson engineer Chidambersan Krishnaswami said that it will launch around 20 new haircare products and is investing about GBP 0.5 billion on research and development for its beauty products. This investment will also be used to launch new products in the coming four years.

Krishnaswami added that this year the brand will throw in a huge surprise but audiences will have to wait and watch.

The latest product by the brand in the hair care segment is the Airwrap multi-styler priced at Rs 45,900.