Dyson has decided to invest half billion pounds to expand and boost its research and technology development of its beauty portfolio. With this investment it plans to release 20 new beauty products by 2026. Besides this, it also plans to research further about hair types, different styling perceptions and global hair health.

Dyson has been launching state-of-the-art technology since its inception. However, the game changer was the Dyson supersonic hairdryer that revolutionized haircare. The machine uses intelligent heat control along with fast controlled airflow to dry hair without damaging the hair.

After the supersonic hairdryer, it developed many styling tools for hair styling with limited heat damage. It has always kept in mind the effect of mechanical, chemical, and thermal damage and developed its products accordingly.

With this planned investment in R&D, Dyson aims to better its product and technological expertise.