The Ministry of Fisheries, Animal Husbandry & Dairying has asked the Indian Council of Agricultural Research (ICAR) to explore possibilities of promoting donkey milk in the country that can lead to their conservation. The State Animal Husbandry Department has already launched a “Save Donkey” programme to protect donkeys. Donkey Milk has been recognized by the personal care industry as a beneficial ingredient in many cosmetic products. Skincare products such as soaps, creams, cosmetics and moisturizers made with donkey’s milk will be well perceived in beauty markets.