French luxury brand, Chanel has launched LipScanner, an application that is making use of AI and AR technologies to allow users to identify and virtually try-on lipstick shades from over 400 options in the Chanel range. The app users can take inspiration from magazines, social media, or items of clothing or accessory to create future beauty looks to identify any colour of lipstick. They will also be provided with a corresponding Chanel lip product which can be tried on virtually and with an option of buying the product on the website. The LipScanner app is the result of a collaboration between Chanel’s Makeup Creation Studio and the Chanel CX Lab.