16 May 2022

Brillare has come up with its new campaign called ‘Don’t be #NaturalFool’. This campaign aims to make people aware about natural, chemical-free products. The ad has been splashed all across social media platforms like Facebook, YouTube, Instagram, and LinkedIn.

The main aim behind this campaign is to instil the habit of reading product labels and also supporting natural products. Under this campaign, the brand has released three films that urge customers to be more prudent while selecting products and not fall for false promises, using the #naturalfool to raise awareness.

All three films have two characters who speak about the importance of reading all the ingredients in each products to make a judicious choice.