India-based organic brand, BodyCafe, is gearing up for rapid expansion to capture the growing demand for organic products in the country’s booming beauty market. According to co-founder Tanushree Ishani, “In India, there is a huge demand for organic products. There’s been a spike of Google searches for organic products and more e-commerce websites are looking for organic brands to bring on board.”
I think it’s because people are becoming more conscious about ingredients and things like environmental pollution”. BodyCafe launched its website only recently and is in talks with online and offline retailers to carry its handmade products. The brand claims to have a unique positioning in the market with its emphasis on the ‘science of aromatherapy’, as well as its utilisation of Ayurveda principles.