22 Apr 2022 :

Bella Vita Organic from IDAM House of Brands has started the #CelebSquad campaign with actors Kajal Aggarwal, Pulkit Samrat, and Sanjana Sanghi to promote the BVO #SimplifySelfCare campaign. The main idea behind this campaign is to make self-care a habit and display the benefits of using dermatologically tested, cruelty-free, natural products.

According to Aakash & Saahil, Founders, IDAM House Of Brands, taking celebrities like Kajal Aggarwal, Pulkit Samrat, and Sanjana Sanghi for this campaign helps create awareness about the brand’s initiative of promoting the goodness of Ayurveda in skincare amongst a larger audience.

Through this campaign Indian consumers will know more about the modern Ayurvedic skincare and hair care solutions. Some of the popular products harnessing the goodness of Ayurveda are Bella Vita Organic Exfoliate Face and Body Scrub and Bella Vita Organic NicoLips Lip Scrub.