With the goal to empower the beauty community across the world, Charlotte Tilbury, a British beauty entrepreneur and makeup artist, announced Bella Hadid as its latest beauty muse. This unique partnership aims to create unparalleled cultural resonance and help the brand increase its outreach apart from influencing more people globally.

Bella joins the brand’s fabulous league of beauty muses that includes Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn, and Han So Hee. Known to apply her unique vision to all her creative projects, the supermodel was the perfect choice for this collaboration as she is popular as the next-gen fashion icon, symbolizing glamour.

Similarly, Charlotte Tilbury Beauty is famous for creating easy-to-use and easy-to-choose beauty looks. The brand focuses on delivering a complete beauty wardrobe for global customers.

With the strength of Charlotte Tilbury’s beauty-tech platforms and Bella Hadid popularity in the digital world, this partnership will promote the products better, opening avenues for digital beauty innovations, iconic campaigns, original content creation, and disruptive global moments in the brand’s 10th-year.