Going with the new-normal, one of the most coveted fashion shows – Lakme Fashion Week is here in the new digital avatar. The show slated between 21st to 25th October has sustainability as its main theme. Some of the designers participating in the show are Disha Patil, Aneeth Arora, JADE, Pankaj and Nidhi.

In this year’s LFW the focus is on India’s rich textiles, with sustainability as its central theme. On the first day, some of the designers will display work done by craftsmen in Katwa, Ikat, Linen, Jamdani, Brocade, and Shibori. On the second day designer Hemang Agrawal will display the Tatva collection based on the Japanese concept of Godai.

Day 3 is a joint venture of Lakme Salon and Jade by Monica and Karishma. They will showcase the bridal collection with a focus on global makeup trends and the quintessential Indian bridal attire – lehengas. While day 4 will be all about Masumi Mewawalla’s Adorn featuring contemporary bridal attires. Besides this there will be many other designers showcasing their collections too.

One of the most unique features of this year’s LFW is the Virtual Showroom. It is a digital platform for artisans and designers to display their old and new collections for B2B sales that remained unsold due to the pandemic. Besides this, there is a Virtual Hub that has a runway, webinars, and a library, which is a storehouse of all the content of the show.