Beauty Essentials brings out its latest innovations impacting beauty globally

Since more than a decade, Beauty Essentials has always been successful in providing avant–garde beauty experiences to Indian consumers. They even launched some revolutionary brands at Cosmoprof Mumbai 2019 to cater various categories in the beauty industry. On 13 June 2019, they had principals of these brands coming all the way from Italy and Germany to address the who’s who of the industry at Westin Hotel. It could not have been better to hear significant insights about the future trends in the industry, from the leaders themselves. Let’s take a glimpse at Beauty Essential’s new additions that will break boundaries in beauty and experience the emerging global trends!

Previa – Sustainable Beauty:

Believes in the perfection of nature and is committed to preserving it with pure products, it’s enriched with certified active ingredients. Quality and performance is pursued in maximum respect of man and the environment, because ethics and sustainability comes first. A strong sense of artisan craft blended with modernism is the foundation for its style, which certainly differentiates Previa from other brands in the industry.

Barba Italiana – Male Grooming to the next level:

Created and conceived in 2015 by the young entrepreneur Giacomo De Nardis, to provide excellence in male beauty;

that’s how Barba Italiana was born! It was established to meet any aesthetic need for the wellness of modern man. It’s a complete line of professional products dedicated to men’s health and strongly represent the ‘Made in Italy’ while maintaining the naturalness of raw materials, vitality of essential oils and respect for the environment.

Farmagan – Blending Science into hair care:

Since its foundation in 1935, Farmagan has always wanted to specifically study health and beauty of the hair and scalp. Developed in the modern research & development laboratories, all the products are dermatologically and microbiologically tested, with results that confirm their performance and tolerability. The use of cutting–edge machinery and further technology guarantees quality and safety, according to the most updated international regulations.

ikoo – Be different, Redefining Hair Care:

ikoo is not only about amazing products, but is a lifestyle brand that has a full 360 range of amazing hair care products. Ikoo is fun and cheeky yet premium and high quality. It brings several latest hair care trends in India. Not only does it redefine hair care by creating new, engaging ways of how to care, treat and style hair but also takes pride in being innovatively inclusive by always creating products that will consistently surprise and perform.