Covid-19 leads to Resilient and Clean Beauty Trend

Covid-19 has led to new beauty trends and Resilient Beauty is one such trend that has emerged during the pandemic, as per ingredient manufacturer DSM. Director of APAC at DSM Yusuke Satio stated that the clean beauty movement is gaining momentum in APAC and will further accelerate post-pandemic. The beauty brands in South Korea, India and Singapore are making utmost advantage of this trend. Consumers are in search of products that are proven to be safe. The ingredients used in the products have to be ethically sourced and safe for the environment and people, Satio added.