Astral Brands acquires Butter London

Butter London is acquired by Atlanta Based Company
04 October, 2018

Colour cosmetics brand, Butter London, has been acquired by Atlanta based company, Astral Brands. Backed by Encore Consumer Capital since 2014, Butter London is best known for its nail varnish range, has recently branched out into make-up such as lip and eye products. Butter London plans to develop its make-up offering, with Sarina Godin, president of Butter London, “We’ve evolved the brand to be more of a color cosmetics line, still having nail as an anchor, because that’s what we’re known for.” Astral was said to have been interested in the investment due to the Butter’s ingredient list, with the company keen to build a portfolio of “clean formulations and performance-based products.”

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