Velecta Paramount Paris launches the world’s 1st Smart Hair Dryer

The well-known hairdresser, Angelo Seminara launched world's first smart hair dryer
31 August, 2018

2018 sees the launch of i-flex by Velecta Paramount Paris, the first smart hair dryer in the world, which received the Innovation Award at the Mondial Coiffure Beauté show. i-flex is controlled by a smartphone application designed to help each user configure the dry mode according  to their own hair profile based on hair type, sensitivity, and styling mode by selecting the hair care products used from a large database. The 100% Made in France brand chose the prestigious hairdresser, Angelo Seminara, for the launch of this first smart hair dryer. Known the world over for his creative spirit and his unique expertise, the Artistic Director of the Italian company Davines was immediately seduced by the visionary nature of this project.

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