Instagram marketing tips for salon professionals

12 August, 2018

Make your nail salon business Instagram-worthy by following these pro tips

They say a picture is worth a thousand words! Instagram makes this adage absolutely true with its undeniable power to attract millions of people around the world. Fortunately, in the era of social media one can take ample advantage of it without spending a single dime. Additionally, as nail art is gaining momentum in India, its time you to take your nail art business on Instagram and make your work absolutely Instagram-worthy! Here are a few marketing tips to make your salon Insta-famous! Show what you’ve got Instagram is all about sharing interesting and interactive stories and your salon is everything for you. It is time to show what you’ve got at your salon. Showcase your nail treatments, introduce your staff to the online audience and post nail art designs performed by your staff on Instagram. Posting regular stories on Instagram will allow the customers to get the preview of your services enough to entice them and will get a general idea about your salon culture beforehand. Your Instagram account can be a good educational tool as well where beginners can learn nail art by following your step-by-step tutorials. Hashtag it right Use right hashtags and stand a chance to appear in maximum searches. This is your moment when your nail designs can attract maximum attention from nail art lovers which can eventually turn into customers. Using popular hashtags like #nailsofinstagram #nailart #nailsonfleek #nailfie can help you gain maximum likes, making your posts popular within a few seconds. Always stay updated on trends and use popular hashtags to promote your nail art services. Another way to attract online customers is to celebrate special days like Halloween, Fathers Day etc. Post holiday themed manicure or nail art designs using tags like #HappyHolloween can help you grab the attention of many nail art lovers. Instagram - The world of endless opportunities Given Instagram’s visual nature and incomparable popularity, marketers can find this picturesque canvas limitless. All in all, Instagram is a cost-effective marketing tool that allows a user to flaunt their creativity at its best without involving a chunk of money. All it takes is a one good shot and you get free followers and a good amount of likes. One of the surefire ways to bring in more customers to your salon is to post ‘in-progress’ nail art videos. The process will excite them and convince them to try your services once at your salon. Contests are another way to pull the new crowd to your salon. Participating in Instagram contests are way easier than said. Encourage them to upload manicure pictures to win the contest. This way you not only generate a good amount of content for your Instagram account but also get successful in spreading the word about your salon. You sure want to give back to those who have been loyal to your services. Today, most customers are internet savvy and you would often find them browsing Instagram feed. Offering discounts on nail services can be your best bet, especially when you want to retain your present customers as well as want to attract new ones!

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